Persuasion and Influence

Malika Amandi Headshot

Creating A Leadership Origin Story with Malika Amandi of Center for Women’s Voice 

By Esther Choy | August 11, 2022
Poets pay attention to music of language and have a keen awareness of their audience that includes their physical, emotional, and intellectual experience.

3 Communication Strategies Business Leaders Can Learn from Poetry

By Esther Choy | June 26, 2022
The 3 tenets of persuasive storytelling will help business leaders organize their thoughts and answer the question "What is this story really about?"

3 Tenets To Unlock The Power Of Persuasive Storytelling

By Esther Choy | April 22, 2022
Lviv, Ukraine - March 13, 2022: Evetyday live in Lviv during russian war. Refugees, children on streets

Why We Need Stories Along With Data: War in Ukraine Shows

By Esther Choy | March 25, 2022

Why Conflict Draws Us In And Prompts Collective Action

By Esther Choy | March 11, 2022
Focused concentrated young african businessman sit at desk look at laptop, serious afro american male professional analyst working online on computer data watch webinar thinking of problem solution

Theranos: Four Questions to Evaluate a Business Story

By Esther Choy | January 21, 2022

Powerful Visuals: How A Photographer And Nonprofit Leader Is Using Business Storytelling To Save The Florida Panther

By Esther Choy | October 1, 2021

Business Storytelling Culture Can Improve Your Organization In 3 Big Ways

By Esther Choy | September 24, 2021

Why We Fail To Persuade Others—And What To Do Instead

By Esther Choy | September 3, 2021

4 Surprisingly Effective Audience Research Steps Most Speakers Don’t Take To Reach And Influence

By Esther Choy | August 13, 2021