Posts by Esther Choy
Two Powerful Strategies To Help Leaders Explain Complicated Ideas
In my Forbes article How Do Leaders Communicate Complex Ideas?, I shared insight from two interviews I conducted with leaders from very different fields — healthcare and Jewish education — who regularly deal in complexity. In this companion article, I share two additional strategies they use to link complexity to simplicity — metaphors and imagery.…
Read MoreLeadership Communication: The Power of Appreciation
The Thanksgiving holiday gives us a taste of what it’s like to take a moment to reflect and share about what we are grateful for. But even though turkey leftovers are wrapped up in the fridge and the travel is behind us, the gratitude and taking the time to show appreciation to those around us…
Read MoreThe Power of Appreciation In Leadership Communication: Authentic Outreach with Bryce McNabb
In a recent Forbes article, I discussed the power of appreciation in the workplace to resolve conflict, maintain healthy relationships and build networks. In this post, we hear more from Bryce McNabb about his authentic outreach strategy. I met Bryce, a 3x Emmy-winning brand storyteller, documentary filmmaker, speaker, and host of the Storytelligent™ podcast, over LinkedIn.…
Read MoreOne More Business Storytelling Strategy That Will Help You Explain Complex Ideas
As discussed in my recent Forbes article about storytelling techniques for explaining complex ideas, there are different strategies you can use to make sure your audience understands what you mean when you are using common, but complex abstract ideas. Here is one more business storytelling strategy to use when you feel stumped and need help…
Read MorePersuasive Leadership: The Difference Between Proving And Persuading
Gerald’s marketing company just expanded its line of services to include social media support. He was having lunch with a long-time client to reveal the launch of the new services. Hopefully his client, Stephanie, would sign up for a trial. He had the spec sheets with the details of the services. He had memorized the…
Read MoreHow To Write A Memorable LinkedIn Bio
This question has come up a lot lately. “How do I tell people about myself in a way that is more than just a list of career milestones?” Business leaders want to learn about other people in a way that provides a more factual introduction to the person. WHO is this person, really? What will…
Read MoreThe Spirit Hunters: Interview with author Alina Choy Krieg (my daughter!)
You know the old adage, “The apple doesn’t fall far from the tree,” but I would like to add that the tree cannot predict which way the apple will roll. My eldest child, Alina, is such an apple. From board books with open flaps, graphic novels with tantalizing visual details, to multipart modern Greek mythology,…
Read MoreCreating A Leadership Origin Story with Malika Amandi of Center for Women’s Voice
I am always on the lookout for great examples of business stories. One genre of business stories is the origin story. Good origin stories tell the audience and potential client the WHY behind your business. A great origin story does so with an emotional hook. As Simon Sinek states in his famous TED Talk about…
Read MoreA Great Mentor Unlocks the Power of Leadership Storytelling
A key part of being a great workplace mentor is helping your mentees to learn to represent themselves—at work, during interviews, at client meetings, etc. As mentors, we know the value they bring to the table, their skill, and their character. But oftentimes, people at the beginning—or even the middle—of their career path don’t always…
Read MoreAudience Awareness: 3 Communication Strategies Leaders Can Learn from Poetry
For many people, poetry brings back the memory of being in seventh grade English when they were taught to try to solve the riddle of a poem: the meaning was hidden within the strange and complex syntax of a poem and you had to figure it out in order to get an A on the…
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