Posts by Esther Choy
Do Personal Leadership Stories On LinkedIn Build Your Professional Network?
With 930 million members, LinkedIn has replaced the need for business cards, serving as both a digital resume and online networking platform across all business types and industries. Given the platform’s prevalence and the importance of telling leadership stories, knowing how to best utilize this online tool for sharing stories now appears to be a…
Read MoreStorytelling Is A Must-Have Leadership Skill For The 21st Century
Are all these hurricanes due to climate change? Are we going to be able to limit global warming to the critical threshold of 1.5°C above pre-industrial levels? Will the ongoing war in Ukraine find a resolution, or will it escalate, and continue to jeopardize global food and oil supplies? How will the use of AI…
Read MoreCapturing Storytelling Moments: Lake Diving
You may often hear me ask, “How do you usually spend your Saturday mornings?” For me this summer, Saturdays have been for lake diving with my family. Not everyone in my family was equally excited about jumping into cold Lake Michigan. One daughter was a staunch proponent, but the other needed lots of persuasion. So,…
Read MoreLearn Leadership Storytelling Strategies With These 3 Podcasts
“We have two ears and one mouth so that we can listen twice as much as we speak,” said Greek philosopher Epictetus. When we listen, we learn. Through active listening we can learn new skills, gain new perspectives and a deeper sense of empathy, and even grow our own leadership communication toolkit. So the question…
Read MoreProf. Gina Fong Is The First Woman of Color to Earn “Outstanding Professor of the Year” at Kellogg School of Management
Professor Gina Fong credits leadership storytelling in helping her master the craft of storytelling and increasing her impact on her students. CHICAGO, IL, USA, July 6, 2023/ When Professor Gina Fong started teaching marketing at Kellogg School of Management, she applied her training in ethnographic research to understand the student experience: “Much like visiting a customer…
Read More7 Actionable Tips To Help You Share Your Expertise With A General Audience
Rita is an actuary with years of training in how to assess risk using complex tools and a myriad of data. Recently, she’s been assessing the risk of insuring real estate in low-lying areas that could be more prone to flood-damage as climate change progresses. When she meets with her clients she wants to share…
Read MoreLeadership Communication Tools for Analytical Leaders
I recently wrote an article for The Actuary about leadership communication for actuaries (and other professionals) who are experts in rational thinking. These analytical leaders need to practice empathy for their clients when presenting data. With finite memory for numbers and a propensity for emotion- and intuition-based thinking, most of their clients need help wading…
Read MoreLeadership Storytelling Example: Trivial Told Brilliantly
“Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.” – Robert McKee. Eating bagels, playing baseball, or commuting to work. While they are common, everyday occurrences, when told brilliantly these experiences can make for powerful, relatable stories. Gina Fong, for example, started…
Read MoreLinkedIn Networking: How To Write A Cold Outreach Email
Networking has been described as “getting to rub elbows with people who like to geek out about the same things you do.” As accurate (and as fun) as that sounds, growing our network virtually often lacks this joy. Most people are repulsed by cold outreach — both the act of doing the outreach and receiving…
Read MoreLearn Why Business Storytelling Experts Are Crossing Borders To Share Their Leadership Insight
Imagine for a moment that your grandparents ran an extremely successful enterprise. Their nine children and 22 grandchildren have all benefited generously in terms of inheritance, except for your uncle Michael who was forced out of his participation in the business and of his inheritance by your uncle James. Your uncle James has more than…
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