Posts by Esther Choy
In Good Companies Podcast S4E7: Mastering the Art of Leadership Storytelling with Esther Choy
Studies show that we learn and retain information best through listening to stories. Research by The London School of Business shows that most people only retain 5-10% of information when presented with facts, but if those facts are woven into a story, listeners will remember up to 70% of that information. Esther recently had the…
Read MoreLeadership Skills: Storytelling’s Impact on Engagement, Motivation, Trust, and Communication
Think of one impactful leader you’ve encountered in your lifetime. An image of someone important and influential to you will likely sprang to the front of your mind. They could have been a teacher who made learning fun, or a mentor who motivated you to reach for your full potential. Whoever came to mind first,…
Read MoreReceptiveness To Opposing Views: A Make-Or-Break Leadership Soft Skill
In a team meeting, your co-founder Christina keeps harping on the one moment of the presentation where she feels like your team lost a prospective client’s interest. You see her point, but you are ready to strategize on how to move forward and continue building your relationship with this potential client. You feel she’s wasting…
Read MoreATI Restoration Celebrates A Year of Acquisitions With Storytelling
Chicago, IL — When storms, fire, or disaster strike, ATI Restoration will now be able to help more families and industry rebuild. The nation’s leading family-operated restoration company has completed its ninth acquisition in 2023, increasing its reach into more than 60 locations across the U.S. To celebrate this milestone, ATI Restoration is publishing a…
Read MoreLeaders, You Already Have This Leadership Soft Skill. Now Use It.
CEO and founder Geoff Peters had introduced himself to new colleagues, partners, clients and team members hundreds of times over his career. He simply listed the many roles he had served in: college president, chairman, founder, CEO. But one afternoon, after doing a get-to-know-you exercise using Crazy Good Questions with his core team, what Geoff…
Read MoreA New Leadership Guide For A Post-Pandemic World, Told In Stories.
Leaders People Love by LinkedIn Top Voice in Corporate Culture Yeo Chuen Chuen is now available for preorder. Published by Penguin Random House SEA, Leaders People Love is a practical guide for leaders who desire to lead with authenticity and relevance in a post-pandemic world. “This book is fantastic for leaders committed to lead at…
Read MoreAsking Power Questions: A Key to Leadership Communication
A critical piece of leadership communication is harnessing the power of crazy-good questions. While teaching in the Major Gifts Solicitation Strategy program at Northwestern University, I made two interesting observations about gift officers and their donors. First, it seemed that most gift officers found it challenging to recruit and maintain major gift donors. The…
Read MoreLeadership Skills: Create Your Own Leadership Story In 3 Steps
How do you usually spend your Saturday mornings? This summer, Saturdays were for lake diving with my family. Not everyone has been as equally excited about jumping into Lake Michigan; one daughter needed lots of persuasion. One morning the four of us decided to hold hands and plunge in together. With only the four…
Read MoreHow To Practice The Leadership Skill of Business Storytelling
In this month’s Forbes article, I shared about how to turn a personal story into a leadership story in three steps. Like learning any new leadership skill, business storytelling takes practice. We need to become familiar with both how and when to tell stories. In our Certified Storytelling Facilitator Training we like to share examples…
Read MoreUnderrated Leadership Skill: Short Film Shows Power of Business Storytelling
Storytelling guru Esther Choy Reveals the Power of Storytelling in Business Communication in new short film from Leadership Story Lab Chicago, IL: “When I realized that in a competitive environment, everything and everyone can become commoditized, what else do you have besides your qualifications? It’s your story,” wonders Esther Choy in the opening scenes of…
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