“One quarter of GDP is persuasion” wrote Donald McCloskey and Arjo Klamer in their 1995 research article in the American Economic Review.
Even without being economists, we instinctively relate to this finding. We persuade our boss to give us a raise. We convince our clients to buy our services. We win over corporate and admissions recruiters to select us to their institutions. We sway friends to donate to our favorite charity. Hardly a minute goes by in our lives when we don’t engage others and attempt to get them to follow us.
What is a leader without followers?
At the heart of leadership is persuasion. At the heart of persuasion is storytelling. Whether we know it or not we do both every day. But how many of us have been trained on storytelling within the leadership and business context? Very, very few of us.
This is where the Leadership Story Lab comes in.
